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7 Promotional Orthodontic Marketing Picks For Busy Patients on the Go

August 21, 2010 By admin

7 Promotional Orthodontic Marketing Picks For Busy Patients on the Go

There are some traditional marketing strategies of old which will never die. Free promotional items, which fill a need or create excitement, in the eyes of patients, is one of them. Potential patients are more appreciative of the free items received during a new patient exam than colorful printed information and orthodontic marketing materials. The print materials eventually end up in the trash after consumers have read them, while promotional items are a constant reminder that elicits brand recall over a much longer period of time. For existing patients, promotional items are a constant reminder of your community presence. It also encourages conversation of treatment services from satisfied customers.
An innate natural tendency of humans is to reciprocate acts of generosity. Supplying patients with promotional items they can display in public on a daily or regular basis encourages interaction and word of mouth referrals, especially when branded with your logo, name, and contact information. Friends and family members are more inclined to contact a treatment provider whose name they have heard or seen before from someone they trust, rather than printed newspaper ads, phone books, or expensive TV promotions.
Consider using promotional items which are easily portable and allows the recipient to market your services while they are one the go. When implementing a promotional program, taking the time to research or consider how branded items expose your name to the public is the difference between an ordinary marketing promotion or remarkable one that builds referrals. There is no additional expense involved on your part, only the time and effort to ensure your choice of promotional items maximizes your company name and logo to its highest potential. Any environmentally safe product is a sure bet.
Listed are a few examples of seven promotional picks for patients on the go:
•A coffee mug usually remains home while a travel mug for both hot and cold beverages is taken to work or school and displayed on a desk or counter for all to see, comment, and express opinions
•Water bottles go anywhere and work for all ages. Paper is out, non-toxic plastic is in… •A t-shirt that prominently displays your name or logo in public affords a much better ROI than a t-shirt with muted colors where your brand is not readily displayed, even if a more trendy style
•Choosing a functional pen that is ergonomically comfortable and looks good with your printed name and contact information is more likely to remain in a purse or pocket. It can be easily found and offers contact information quickly rather than looking for a phone book, PDA, or business card.
•A travel size umbrella is easily stored in a car, purse, or backpack on a rainy day
•A sturdy canvas bag prominently displays your name and logo at school, sporting events and in the work place
•Book covers are always a hit students and mandatory is many areas. The more colorful and unique the design the better
The use of the promotional products should always be used to improve the customers’ perception of the practice and how it treats its patients. Not only will you be seen as generous, thoughtful and kind, but also appreciated for the perceived value of importance you place on your patients.
Presentation today is everything… especially during tough economic times. Maximize your investment and choose your promotions wisely when dealing with the public and promoting your practice.

Mary Kay Miller is founder and CEO of Orthopreneur™ Marketing Solutions. offer a free online consultation After 30+ years as a business and marketing coordinator for professional practices, Mary Kay has narrowed her marketing expertise to Internet web 2.0 marketing, SEO (search engine optimization) and the creation of marketing systems to save teams valuable time and effort. In order to take your practice to the next level in today’s tech savvy society, a new marketing mindset is required to communicate with their distracted, skeptical, and ADHD life styles.
Her book “Marketing Your Practice Through Different Eyes” was released in May 2008 and is a FREE 100 page ebook available on her website http://www.orthopreneur.com . It is the first multi-media ebook of its kind in dentistry and the first book ever written on orthodontic marketing for both doctors and team members. It enables doctors and staff to understand and experience for themselves… how the Internet and web 2.0 marketing engages and grabs the attention of today’s consumer.
There is a new window of opportunity available to marketing savvy practices willing to venture outside their comfort zones and take advantage of online marketing to increase new patient referrals and build their practice for the future. With the latest in online training tools, Mary Kay has the ability to coach practices one on one, world wide, via the Internet and allow 24/7 access to recorded sessions for future reference. Contact for more information; marykay@orthopreneur.com

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It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

August 21, 2010 By admin

It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

As someone who enjoys reading and writing, I don’t always identify with this “quick fix” mindset so common to the online audience. But as an online marketer, I’ve seen the effectiveness of concise communications, especially with Web 2.0 Internet marketing. Search engine results (SEO), Blogging, Video, Press Releases, article writing with “Read more” links-all of these things are important to the online experience and they all share the same common element; relaying information that users can either ignore, or choose to explore further.
Today’s audience has grown accustomed to a world in which everything is faster, smaller, and to-the-point. What used to be a giant stack of CD cases is now contained in an iPod that fits in your pocket. A phone call to see how a friend is doing has become a 5-second check of their status on social media sites like Facebook. Kentucky Fried Chicken has become KFC, because who has time for 6 syllables when 3 will do just fine?
Can you adequately deliver your personalized orthodontic marketing message using all the social networks?
As you know, I am a BIG proponent of Internet marketing and social networking. When determining what social networks work best with your personalized Internet marketing campaign, it is important to consider the amount of time you will be spending promoting the marketing strategy vs your return on invested time and effort. Your valuable time and thought process is most valuable your Website,SEO. creating blog posts, writing an ezine articles like this one, and spending time learning what you need to know to market your practice correctly with Web 2.0 marketing tactics on the Internet…
As a professional practice, your #1 marketing goal on the Internet is page one…#1 organic page ranking on Google with your patient demographic keywords and then…making sure you keep it there.
Spend time implementing Internet marketing practices you know work and you can manage correctly on a daily basis. It’s OK to say no to new Internet marketing tactics which eat up valuable time and effort with little noticable return on investment in new patient referrals.
As an SEO-coaching-ser ices website expert, Mary Kay Miller evaluates professional practice websites for their ability to attract new patients in their demographic on Google Local. Most doctors have no experience in Internet marketing; let alone how to correctly optimize a website with keyword specific coding. Most are missing out on a goldmine of new patient opportunities available on the Internet. Don’t be fooled… just because your website was created by a professional website designer, doesn’t mean it is keyword optimized correctly on the search engines.Armed with the latest SEO and Web 2.0 strategies.

We are pleased to provide you with this helpful orthodontic information. Orthodontist Dr. David Amram of Coolsmiles offer traditional braces Medford NY, Invisalign clear braces, and the finest state-of-the-art orthodontic care available in the Long Island area for you and your family. For more information, please visit our website at http://www.coolsmiles.com or contact our office to schedule a free consultation at either of our two locations in Port Jefferson, NY or Medford, NY. 1-631-289-0909

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7 Promotional Orthodontic Marketing Picks For Busy Patients on the Go

August 21, 2010 By admin

7 Promotional Orthodontic Marketing Picks For Busy Patients on the Go

There are some traditional marketing strategies of old which will never die. Free promotional items, which fill a need or create excitement, in the eyes of patients, is one of them. Potential patients are more appreciative of the free items received during a new patient exam than colorful printed information and orthodontic marketing materials. The print materials eventually end up in the trash after consumers have read them, while promotional items are a constant reminder that elicits brand recall over a much longer period of time. For existing patients, promotional items are a constant reminder of your community presence. It also encourages conversation of treatment services from satisfied customers.
An innate natural tendency of humans is to reciprocate acts of generosity. Supplying patients with promotional items they can display in public on a daily or regular basis encourages interaction and word of mouth referrals, especially when branded with your logo, name, and contact information. Friends and family members are more inclined to contact a treatment provider whose name they have heard or seen before from someone they trust, rather than printed newspaper ads, phone books, or expensive TV promotions.
Consider using promotional items which are easily portable and allows the recipient to market your services while they are one the go. When implementing a promotional program, taking the time to research or consider how branded items expose your name to the public is the difference between an ordinary marketing promotion or remarkable one that builds referrals. There is no additional expense involved on your part, only the time and effort to ensure your choice of promotional items maximizes your company name and logo to its highest potential. Any environmentally safe product is a sure bet.
Listed are a few examples of seven promotional picks for patients on the go:
•A coffee mug usually remains home while a travel mug for both hot and cold beverages is taken to work or school and displayed on a desk or counter for all to see, comment, and express opinions
•Water bottles go anywhere and work for all ages. Paper is out, non-toxic plastic is in… •A t-shirt that prominently displays your name or logo in public affords a much better ROI than a t-shirt with muted colors where your brand is not readily displayed, even if a more trendy style
•Choosing a functional pen that is ergonomically comfortable and looks good with your printed name and contact information is more likely to remain in a purse or pocket. It can be easily found and offers contact information quickly rather than looking for a phone book, PDA, or business card.
•A travel size umbrella is easily stored in a car, purse, or backpack on a rainy day
•A sturdy canvas bag prominently displays your name and logo at school, sporting events and in the work place
•Book covers are always a hit students and mandatory is many areas. The more colorful and unique the design the better
The use of the promotional products should always be used to improve the customers’ perception of the practice and how it treats its patients. Not only will you be seen as generous, thoughtful and kind, but also appreciated for the perceived value of importance you place on your patients.
Presentation today is everything… especially during tough economic times. Maximize your investment and choose your promotions wisely when dealing with the public and promoting your practice.

Mary Kay Miller is founder and CEO of Orthopreneur™ Marketing Solutions. offer a free online consultation After 30+ years as a business and marketing coordinator for professional practices, Mary Kay has narrowed her marketing expertise to Internet web 2.0 marketing, SEO (search engine optimization) and the creation of marketing systems to save teams valuable time and effort. In order to take your practice to the next level in today’s tech savvy society, a new marketing mindset is required to communicate with their distracted, skeptical, and ADHD life styles.
Her book “Marketing Your Practice Through Different Eyes” was released in May 2008 and is a FREE 100 page ebook available on her website http://www.orthopreneur.com . It is the first multi-media ebook of its kind in dentistry and the first book ever written on orthodontic marketing for both doctors and team members. It enables doctors and staff to understand and experience for themselves… how the Internet and web 2.0 marketing engages and grabs the attention of today’s consumer.
There is a new window of opportunity available to marketing savvy practices willing to venture outside their comfort zones and take advantage of online marketing to increase new patient referrals and build their practice for the future. With the latest in online training tools, Mary Kay has the ability to coach practices one on one, world wide, via the Internet and allow 24/7 access to recorded sessions for future reference. Contact for more information; marykay@orthopreneur.com

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The Orthodontic Benefits of Invisalign

August 19, 2010 By admin

The Orthodontic Benefits of Invisalign

It’s well known that Invisalign is a faster, more effective, more hygienic and more comfortable alternative to metal braces. The relatively small additional cost of Invisalign treatments is well worth the many benefits and faster results obtained. However, were you aware that crooked teeth are more than a cosmetic issue? While it’s true that straighter teeth are certainly more attractive, orthodontic treatment with Invisalign retainers can have several overall health benefits as well.

Problems Associated With Misaligned Teeth

The fact is that virtually nobody is born with perfect teeth or an ideal bite. However, for most people these are not serious issues (though for some, they may become serious later in life).

A fair number of people have teeth that are misaligned. Overbite is common; less common is “underbite”, or “lantern jaw”. In some patients, an extra set of teeth start to erupt, pushing existing teeth into an odd position. Occasionally, such misalignment can be the result of an injury. People can also do it to themselves by grinding or clenching their teeth frequently. There are numerous reasons why someone’s bite can get out of proper alignment.

The Results of Invisalign

While the results can vary, there is always some measure of pain and discomfort. For one thing, people with cooked teeth have a tendency to bite the inner surfaces of their mouths while chewing more frequently. This is extremely painful; even worse, the area around the bite can swell, making more likely that the person will accidentally injure themselves again in the same place.

Misaligned teeth can also cause premature tooth wear on the surfaces of the teeth as these surfaces grind against each other.

One of the lesser known, but more serious complications associated with misaligned teeth is Temporo-Mandibular Jaw (TMJ) pain. This pain and discomfort not only affects the jaw, but also the neck and even the shoulders, and can cause frequent headaches ranging from mild and occasional to severe and chronic.

Why Not Just Get Braces?

You may or may not have noticed, but very few people wear metal braces anymore. The fact is that when it came to metal braces, the cure was almost as bad as the disease. Not only were these extremely uncomfortable and placed severe restrictions on what you could and could not eat, they required regular adjustments – a mildly painful procedure at best that had to be endured at least once, if not twice a month. In addition, the treatment could last for years.

Metal braces also made it difficult to keep one’s teeth clean. Tooth decay was a frequent problem, which may have gone undetected since a dentist is unable to use X-ray equipment where metal is present.

The Invisalign method of orthodontic treatment has made old-fashioned braces virtually obsolete. These retainers require no adjustment – you simply return to your dentist or orthodontist twice a month to get a new retainer as your teeth settle into a proper position. In addition, Invisalign retainers can be removed for eating and cleaning (though these are the only times they should be removed). The best part for many patients however is the fact that results can be seen in as little as 12 months.

Are you looking for Invisalign in Miller Place NY? For more information on the clear alternative to a confident smile, visit the Web site of Dr. Craig Leshinger at http://rockypointdentistry.com/ or call us at 631-744-5700.

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Invisalign – Helps Correct Orthodontic Issues

August 17, 2010 By admin

Invisalign – Helps Correct Orthodontic Issues

Invisalign helps to correct almost all orthodontic issues and give you that long cherished charismatic smile. It is an effective orthodontic procedure which can be used by adults, children and teenagers.

Invisalign- Comfortable Option to Improve Your Smile

Invisalign can correct various dental abnormalities such as cross bites, over bites, under bites, projected teeth, extensively spaced teeth, overcrowded teeth and many more. It is considered a valuable alternative to conventional metal braces.

These invisible braces straighten uneven or twisted teeth without using metal wires and brackets, thus enhancing your smile. They are designed with the help of three dimensional computer imaging technology according to the bite impressions of your mouth. Mild pressure is applied to push your teeth to their appropriate positions. These aligners can be customized according to the structure of your teeth.

Major Benefits of Invisalign Orthodontic Treatment

Invisalign, the detachable aligners, are to be worn for two weeks and then replaced by a fresh set. This process is to be repeated until the expected results are obtained. The normal duration required for the treatment is about twelve months. The patient is required to consult the orthodontist every four to eight weeks during the treatment session. The doctor can then closely examine the progress of the treatment and make necessary adjustments according to the requirements. After the completion of the treatment the patients are required to wear retainers to hold the straightened teeth in position until the gum and bones around them get stabilized.

A major benefit of using Invisalign is that the patients can undergo teeth straightening treatment without the knowledge of others. Another factor is that as these braces are detachable, the patient can maintain good oral hygiene and consume food without any irritation or difficulty. This treatment guarantees superior results within a short duration of time.

Always Consult with an Expert Orthodontist

When you are planning to undergo Invisalign orthodontic treatment, consult with an expert orthodontist and discuss your aims and expectations from the treatment. Your doctor can then adopt an appropriate treatment plan so as to obtain better results.

Jackson Heights Orthodontic Braces – For more details about the Invisalign orthodontic braces treatment we offer at Jackson Heights Orthodontics, please dial (718) 335-4444. Jackson Heights Orthodontics is located in Queens, just minutes from Brooklyn, and Manhattan in New York City.

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Orthodontic Marketing – 10 Important Tips in Designing a Professional Looking Website

August 17, 2010 By admin

Orthodontic Marketing – 10 Important Tips in Designing a Professional Looking Website

Your website is where your business resides online and the hub of your Internet orthodontic marketing campaign. It is the virtual representation of who you are and what you are all about. Always incorporate good design principles to ensure your website reaches out to the maximum number of new patients and engages as many people as possible. When you are promoting your orthodontic treatment and services online, people cannot see you physically like in your office. People do judge you by your cover. This is where a good website design comes in.
In any professional practice, dentists and doctors spend hundreds of thousands of dollars on office design, decorating, marketing materials, and customer service. Convenient locations are chosen and appropriate signs displayed so patients have little if any difficulty finding your office? Your office is neat, clean, your staff emits a professional air and everyone is dressed accordingly. The entire presentation is a marketing strategy to show patients you care about quality and are someone they can trust to provide expert orthodontic treatment and care.
Simply stated… First Impressions Matter
The same is true with your website. If your website is old and outdated, looks like you hired your next door neighbor to set it up, difficult to navigate, or worse yet… you don’t have one at all, you are literally shouting to online visitors looking for you… you are not professional and you don’t provide quality care.
If you have a professional looking website layout, branded with your message, you are giving visitors a positive perception. You have given meticulous attention to every detail of your business and you care about professionalism. You are organized and focused on them.
As you grow your practice in today’s tech savvy society, your website, along with your business cards, letterheads, and promotional materials, become the face of your business. Every marketing tool, both online and offline, has its place and matters. Attention should be paid to every aspect of your website. Make sure it performs optimally to serve its purpose… attracting and engaging patients to contact your office for a new patient exam.
In today’s ADHD society, do not give visitors a reason to click on the “back” button! Time is precious to visitors… get to the point quickly and without fluff. Statistics show:
• You have less than 8 second to engage a visitor once they click on your site
• On average, a visitor reads only 2.5 pages on your site
• If a page has more than 500 words and not neatly organized, most of the content will go unread
• If your site is difficult to navigate, they will click out immediately
Here are ten important rules of thumb to make sure your dental website marketing performs well:
1. Do not use splash or flash only into pages
Splash pages are the first pages you see when you arrive at a website. They normally have beautiful imagery with words like “welcome” or “click here to enter”. They are pictures with no real purpose other than to entertain. Visitors are not on your site to be entertained, they are there for content rich information. If they want entertainment, they will go to YouTube.
2. Have a simple and clear navigation
Provide simple and straightforward navigational menu even a young child will know how to use it. Stay away from complicated flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site. Design your site for an Internet challenged newbie. Keep it easy and simple.
3. Allow users to always know where they are on your site
When visitors are deeply engrossed in browsing your site, make sure they know which part of the site they are in at that moment. This way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
4. Write the content on a 5th grade level
Make the content easy to read for all ages and educational levels. If they don’t understand what is being said, they will click out. Dentist website marketing is provided to inform and impress visitors on a basic level. It’s all about them, not you. Don’t speak at them on your level….speak to them on theirs.
5. Avoid using music on your site
If your visitor is going to stay a long time on your site reading content, make sure they’re not annoyed by music looping on and on. If you insist on adding audio, make sure they have some control over it, volume or muting controls work fine. Music also slows the page loading. If your pages load slowly, users will leave. The number one page people leave is the home page. The #1 reason why… loading time. Remember, going to your competition is only 1 click away and it could cost you thousands of dollars.
6. Reduce the number of images on your website
They make your site load slowly and often, many are unnecessary. If you think every image is essential on your site, make sure they are optimized correctly for quick loading.
7. Keep your text paragraphs at a reasonable length
Online reading of text is different than reading the printed word. The brain processes the information differently when read off a computer. If a paragraph is too long, split it into smaller separate paragraphs or bullet point the content for easy reading. A block of text that is too large will deter visitors from reading your content. They will either move on or click out.
8. Make sure your website complies to web standards
Go to www.w3.org and make sure your website is cross-browser compatible. If your website looks great in Internet Explorer but doesn’t work properly in Firefox and Opera, you will lose out on prospective new patients. With all the problems with Microsoft, Firefox and Opera browsers are becoming more and more popular every day.
9. Extra large/small text size
There is more to web design than graphics. User accessibility and comfort is a big part of it also. Design the text to be legible and correctly sized. This enables your visitors to read it without straining their eyes. No matter how good the content of your website or your sales copy is, if it’s difficult to read, you won’t be receiving new patient calls. A size 11 or 12 font in arial, verdana, or trebuchet ms works best.
10. Text and background page color
On a computer, some colors are more difficult to read than others. Studies report black text on a white background is the easiest to read. White text on a black background, although it looks nice, causes eye strain and is difficult to read. A light background with dark colored text is always your best option.
As a business owner, it is your job is to make sure your website does what it’s meant to do effectively. Even though you are not a web designer it is your marketing responsibility to ensure your website does what it is suppose to… ngage and direct new patients to contact your office for a new patient exam. Don’t let minor mistakes in design stop your site from performing at its highest level.
On the other hand, I also suggest you listen to the recommendations of your web designer. I often find many website designs are not user friendly because business owners want it to look good and insist upon their own specific design ideas. Web designers are in business to please, just like you are, even if means sacrificing the effectiveness of the site. The customer is always right, even if they don’t know what they are doing. Consider these recommendations and evaluate your web site yourself, from a visitor point of view. If your website needs updating or changes, contact your webmaster and talk it over. Your practice growth depends on it.

Mary Kay Miller is founder and CEO of Orthopreneur™ Marketing Solutions. After 30+ years as a business and marketing coordinator for professional practices, Mary Kay has narrowed her marketing expertise to Internet web 2.0 marketing, SEO (search engine optimization) and the creation of marketing systems to save teams valuable time and effort. In order to take your practice to the next level in today’s tech savvy society, a new marketing mindset is required to communicate with their distracted, skeptical, and ADHD life styles.
Her book “Marketing Your Practice Through Different Eyes” was released in May 2008 and is a FREE 100 page ebook available on her website http://www.orthopreneur.com It is the first multi-media ebook of its kind in dentistry and the first book ever written on orthodontic website SEO & marketing for both doctors and team members. It enables doctors and staff to understand and experience for themselves… how the Internet and web 2.0 marketing engages and grabs the attention of today’s consumer.
There is a new window of opportunity available to marketing savvy practices willing to venture outside their comfort zones and take advantage of online marketing to increase new patient referrals and build their practice for the future. With the latest in online training tools, Mary Kay has the ability to coach practices one on one, world wide, via the Internet and allow 24/7 access to recorded sessions for future reference. Contact for more information; marykay@orthopreneur.com

Queen of Makeovers Dianne Hanks explains why oral hygiene is so important. Another article I just read is WOW! msn.careerbuilder.com Many questions from viewers answered here: www.youtube.com Duplicate copy from makeoversession with viewer comments: www.youtube.com For an amazing dentist I recommend: makeoversession.com www.doctorbeverly.com For my amazing orthodontist, Dr. Ehrler: www.toddehrlerddsms.com

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Boost Your 2009 Orthodontic Marketing Plan Part I – Content Marketing

August 15, 2010 By admin

Boost Your 2009 Orthodontic Marketing Plan Part I – Content Marketing

Today’s consumers base the majority of their buying decisions on emotion. In an economy run amok, this includes making the emotional decision not to spend income until the economy improves. When trying to get patients to loosen their purse strings, it is easier to win the trust of patients and parents with “Show… ather Than Tell”.
Instinctively business owners, just like consumers, react emotionally and tend to do the opposite of what will promote their practices when times are tough, like now. They look for areas to cut expenses rather than increase the freeline to attract new patients. If you haven’t already implemented a content marketing strategy for your orthodontic practice, now is the time to switch your mindset. Founder and CEO Marketing with content vs marketing with treatment… switches your focus from “how do I engage patients to start treatment”… to “how do I offer prospects highest value for their money” so they naturally want to start treatment in my office.
Fewer families have disposable income to spend on elective procedures. To complicate matters, the competition is greater than ever before among GPs and pedodontists for orthodontic prospects. Smart marketers create value with the entire orthodontic treatment experience rather than just promote their professional knowledge and expertise. They increase new patient referrals through satisfied patients who can’t help but tell friends and family about them. Patient praise was created by the entire emotional experience from start to finish.
There are three types of marketing content in a treatment experience marketing campaign. All three are necessary to fill a marketing funnel which exceeds patient expectations and perceived value for treatment. Here is a brief overview.
1. Freeline Content – Give away services that costs money in order to entice patients to come to you such as:
•Internal – the latest digital interactive information software to explain treatment modalities, interactive websites with email and 24/7 access to patient information, gourmet coffee bars, latest in video games, Internet computer stations and WiFi in reception areas, etc. Give them more content or services than anticipated.
•External – Be generous within the community; scholarships, community service, support community sports, projects, and the needy. Provide referring dentists and staff with content rich information and gifts that not only exceed their expectations, but outshine marketing tactics from the competition.
2. Relationship content – Connect with prospective new patients and build relationships with verifiable proof case presentations both online and in-house. Testimonials, especially video, from satisfied patients are the highest form of relationship content.
3. Conversion Content – Make FREE treatment offerings to prospective new patients with:
•New Patient exams
•Follow Up recalls
•X-rays
•Retention visits
•Generous family discounts
•Referral thank you programs
A Web 2.0 Internet marketing strategy will tie all three marketing contents together, under one umbrella, as a promotional tool. It is the easiest and most inexpensive avenue to get the word out to patients specifically looking for orthodontic treatment. More and more orthodontists and dentists are beginning to realize the importance of social networking and starting online conversations with patients. Don’t be left in the dust in 2009. Get your practice online with a SEO Web 2.0 marketing strategy and go for it! Better it be you than the competition…

Mary Kay Miller is founder and CEO of Orthopreneur™ Marketing Solutions. After 30+ years as a business and marketing coordinator for professional practices, Mary Kay has narrowed her marketing expertise to Internet web 2.0 marketing, SEO (search engine optimization) and the creation of marketing systems to save teams valuable time and effort. In order to take your practice to the next level in today’s tech savvy society, a new marketing mindset is required to communicate with their distracted, skeptical, and ADHD life styles.
Her book “Marketing Your Practice Through Different Eyes” was released in May 2008 and is a FREE 100 page ebook available on her website http://www.orthopreneur.com It is the first multi-media ebook of its kind in dentistry and the first book ever written on orthodontic marketing for both doctors and team members. It enables doctors and staff to understand and experience for themselves… how the Internet and web 2.0 marketing engages and grabs the attention of today’s consumer.
There is a new window of opportunity available to marketing savvy practices willing to venture outside their comfort zones and take advantage of online marketing to increase new patient referrals and build their practice for the future. With the latest in online training tools, Mary Kay has the ability to coach practices one on one, world wide, via the Internet and allow 24/7 access to recorded sessions for future reference. Contact for more information; marykay@orthopreneur.com

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Boost Your 2009 Orthodontic Marketing Plan Part I – Content Marketing

August 15, 2010 By admin

Boost Your 2009 Orthodontic Marketing Plan Part I – Content Marketing

Today’s consumers base the majority of their buying decisions on emotion. In an economy run amok, this includes making the emotional decision not to spend income until the economy improves. When trying to get patients to loosen their purse strings, it is easier to win the trust of patients and parents with “Show… ather Than Tell”.
Instinctively business owners, just like consumers, react emotionally and tend to do the opposite of what will promote their practices when times are tough, like now. They look for areas to cut expenses rather than increase the freeline to attract new patients. If you haven’t already implemented a content marketing strategy for your orthodontic practice, now is the time to switch your mindset. Founder and CEO Marketing with content vs marketing with treatment… switches your focus from “how do I engage patients to start treatment”… to “how do I offer prospects highest value for their money” so they naturally want to start treatment in my office.
Fewer families have disposable income to spend on elective procedures. To complicate matters, the competition is greater than ever before among GPs and pedodontists for orthodontic prospects. Smart marketers create value with the entire orthodontic treatment experience rather than just promote their professional knowledge and expertise. They increase new patient referrals through satisfied patients who can’t help but tell friends and family about them. Patient praise was created by the entire emotional experience from start to finish.
There are three types of marketing content in a treatment experience marketing campaign. All three are necessary to fill a marketing funnel which exceeds patient expectations and perceived value for treatment. Here is a brief overview.
1. Freeline Content – Give away services that costs money in order to entice patients to come to you such as:
•Internal – the latest digital interactive information software to explain treatment modalities, interactive websites with email and 24/7 access to patient information, gourmet coffee bars, latest in video games, Internet computer stations and WiFi in reception areas, etc. Give them more content or services than anticipated.
•External – Be generous within the community; scholarships, community service, support community sports, projects, and the needy. Provide referring dentists and staff with content rich information and gifts that not only exceed their expectations, but outshine marketing tactics from the competition.
2. Relationship content – Connect with prospective new patients and build relationships with verifiable proof case presentations both online and in-house. Testimonials, especially video, from satisfied patients are the highest form of relationship content.
3. Conversion Content – Make FREE treatment offerings to prospective new patients with:
•New Patient exams
•Follow Up recalls
•X-rays
•Retention visits
•Generous family discounts
•Referral thank you programs
A Web 2.0 Internet marketing strategy will tie all three marketing contents together, under one umbrella, as a promotional tool. It is the easiest and most inexpensive avenue to get the word out to patients specifically looking for orthodontic treatment. More and more orthodontists and dentists are beginning to realize the importance of social networking and starting online conversations with patients. Don’t be left in the dust in 2009. Get your practice online with a SEO Web 2.0 marketing strategy and go for it! Better it be you than the competition…

Mary Kay Miller is founder and CEO of Orthopreneur™ Marketing Solutions. After 30+ years as a business and marketing coordinator for professional practices, Mary Kay has narrowed her marketing expertise to Internet web 2.0 marketing, SEO (search engine optimization) and the creation of marketing systems to save teams valuable time and effort. In order to take your practice to the next level in today’s tech savvy society, a new marketing mindset is required to communicate with their distracted, skeptical, and ADHD life styles.
Her book “Marketing Your Practice Through Different Eyes” was released in May 2008 and is a FREE 100 page ebook available on her website http://www.orthopreneur.com It is the first multi-media ebook of its kind in dentistry and the first book ever written on orthodontic marketing for both doctors and team members. It enables doctors and staff to understand and experience for themselves… how the Internet and web 2.0 marketing engages and grabs the attention of today’s consumer.
There is a new window of opportunity available to marketing savvy practices willing to venture outside their comfort zones and take advantage of online marketing to increase new patient referrals and build their practice for the future. With the latest in online training tools, Mary Kay has the ability to coach practices one on one, world wide, via the Internet and allow 24/7 access to recorded sessions for future reference. Contact for more information; marykay@orthopreneur.com

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Working of Orthodontic Headgear

August 14, 2010 By admin

Working of Orthodontic Headgear

In many cases a younger person will need to use orthodontic headgear to correct jaw problems. This is used to help with getting the person’s jaw to grow properly and to keep from having any more serious conditions occurring in the future. Orthodontic headgear can also be used by adults for some conditions.

For children orthodontic headgear is used to help with getting occlusion to be prevented. This deals with how the upper jaw can grow at a faster rate than the lower jaw. The headgear will be used to help with getting the low jaw to be able to catch up to the upper jaw in that the upper jaw’s growth will be reduced.

A child will need to wear this headgear for at least ten hours a day for a period of time. This period can range from half a year to two years depending on the condition that the child has.

The headgear is used for children as a means of helping to get their jaws to grow properly. This is important because as a child is growing it will be easier for the child’s body to be properly controlled so that it will be easier for the child to grow at a proper rate.

Orthodontic headgear can be used by adults as well. It is generally used in teeth extraction cases. In many cases after tooth extraction occurs the adult’s remaining teeth can move forward and impact the person’s bite. Headgear is generally used for a period of time as a means of working to keep the teeth from moving forward. It is best for an adult to wear this headgear for at least eight hours each day for the best results.

For patients of all ages there are some things that can be used along with headgear for handling certain conditions. Over the counter medicines that work to handle pain conditions can be used but it is important to talk with a doctor before beginning a regimen with these medicines. Soreness can also occur but if the patient uses the headgear at a regular rate it will be easier to keep the soreness from occurring or becoming worse.

It is also best for a patient to work with a diet that is soft in feel for the best results. This is so that the patient will keep from getting too much pressure put onto the teeth and jaw areas and to keep from feeling sore.

Orthodontic headgear is a useful material that can be used by children for handling jaw conditions and adults for handling tooth extraction conditions. Headgear works to help with correcting these problems but it will be more effective if a patient uses the headgear properly.

Get detailed information about orthodontic headgear and snoring solutions at Cosmeticdentistryguide.co.uk

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Dental & Orthodontic Suppliers in Short

August 14, 2010 By admin

Dental & Orthodontic Suppliers in Short

Dental supplies are obviously very important to the orthodontic and dental industry.  Without the proper supplies and devices, dentists would have a tough time doing their jobs efficiently on a daily basis.  In today’s article, I am going to talk about the dental supply business as a whole, and, elaborate on the most popular items within the dentistry trade.

Let us take some time and talk about the wide range of <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://dentalcorp.com/”>dental supplies</a> offered by various companies.  Dental supply companies always carry examination gloves.  Latex exam gloves are the most basic of all dental office products, as they are used by dentists repeatedly and on a daily basis.  Outside of these gloves, other sterile products are sold to keep things clean for all patients who enter the office.  Cleaning brushes, usually stainless steel or nylon, can be used to keep surfaces tidy.  Ultrasonic cleaning solutions are also very important, as they can prevent rust from forming on surfaces, and yet don’t require very much time to dry.

Disinfection is very important in the dental office.  Disinfectant cleaner and <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.dentalcorp.com/dPage.cfm?sPage=group&grpID=42″>disinfectant spray</a> are used often to keep surfaces clean and sanitary.  Medical grade disinfectants, which can sanitize areas in about ten minutes, are typically the best to use.  These medical disinfectants provide an efficient and safe means for the high-level disinfection or sterilization of medical, ophthalmic and surgical devices – including endoscopes and lensed instruments.  A spray disinfectant is key, because it can kill viruses like H1N1 and MRSA.  It is especially useful in treatment areas, laboratories, and other critical care areas where environmental infection control is essential.

Outside of cleaning and infection control, dental supply companies carry a plethora of other dental products.  These dental products range from general dental, to cosmetic and orthodontic supplies.  On the orthodontic end of things, most dental supply companies tend to carry brackets, archwire, impression materials, and various instruments.  Some of the more specialized orthodontic instruments include a band plugger/director, which is used when you need a round, small plugger.  You take care of the front side, and then switch to the other end for a precision ligature director. These are typically made of stainless steel for durability.

Other popular orthodontic instruments include the cotton pliers, and the needle nose hemostat.  The cotton pliers sport finely tapered tips, which give you better visibility when using them.  They also have a self-locking feature, which means that simply put, you’re in control the entire time. They are stainless steel for easy sterilization and long life.  The needle nose hemostat is a locking action instrument used for tying ligatures.  This instrument also sports a stainless steel box joint hemostat, with finely tapered serrated tips.

Besides the aforementioned, many other dental instruments and products can be found through dental suppliers.  Dental products are always going to be a necessity, and thus, it is important that our dental supply companies stay on top of things when taking orders.  They should also be sure to keep their instruments sterile and disinfected before sending them out to users or retailers.

Paul Guenther is a Website & SEO Analyst for Dental Corporation of America. Purchase Dental Supplies at DCA now, and learn more about proper sterilization and the use of medical grade Disinfectant Spray: http://dentalcorp.com/ – More of surgical instruments: http://www.sklarcorp.com/HomeUS.aspx

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