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New Dental Marketing Ideas for Dental Practice Success

September 5, 2010 By admin

New Dental Marketing Ideas for Dental Practice Success

In every marketing business, new good ideas and strategies should be developed in order for it to grow and become a successful one. This would also apply for the dental marketing business. In dental marketing, you have to have new good, high-quality dental marketing ideas and strategies in order for your business to become very successful. As you have developed those new ideas and strategies for dental marketing, putting them into practice will lead you to a fruitful and rewarding dental practice.

There are lots and lots of new dental marketing ideas for success out there. Most of them you get from people who have been in the dental marketing business for a long time and have developed strategies and techniques on making their business highly successful. You can also get many ideas through the Internet or the World Wide Web. Many sites can offer you great strategies to help you have a winning and rewarding dental marketing business.

As many new ideas as there are for dental marketing, you should take note of the most important among these ideas. First, conceive a plan on a good marketing idea. Second, always have your patients as one of your priorities. And third, make use of the Internet.

Idea #1: Conceive a plan on a good dental marketing idea!

For the first idea on dental marketing, you should be able to plan a good marketing strategy. Come up with a dental marketing gameplan! Whether you are new to the business or not, planning a good and efficient strategy or technique is a one of the top priorities, and it has to maintained. You can practice this by making an advertising campaign which would have a big impact on your target dental marketing business. You’ll want to set goals for:

a) How many new patients you want;

b) What type of patients you want to attract;

c) How many referrals you want to generate; and

d) How much you expect each patient to be worth.

Having a clear idea of what you want to do on the front end is the key to making your dental marketing work successfully!

Idea #2: Always have your patients as one of your priorities!

For the second idea, always put in mind that your patient plays a big part on your dental marketing business. Remember, without your patient there would be no business for you! What you do is you is that you make sure that your patients are comfortable with the services that you offer them. Keep in touch with your patients. Keeping in touch with them would make them feel that they are of great importance too. You can:

a) Give calls to patients who have not visited for a certain amount of time;

b) Offer patients a general check-up for their dental health; and

c) Give follow-up calls for patients before their scheduled appointments, so as to remind them of their schedule with the dentist.

Idea #3: Make use of the Internet!

For the third idea, make use of the advantages of the Internet. Attract a flood of dental patients using the it! Making use of the Internet in dental marketing means that you should create your own website. The reason being is that more and more patients are searching on-line for their dentistry. And as a lot of people use the Internet to find new dental practices, and they can become your potential patients! So if you are NOT on-line now, then this is a dental marketing idea that you MUST get in place immediately.

By taking note of these top ideas (and all of the other new ideas that you may get from people around you and the Internet as well), you are surely on your way for a successful dental marketing business!

Log on to www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

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New Dental Marketing Ideas: Creating a Gameplan and Using the Internet

September 4, 2010 By admin

New Dental Marketing Ideas: Creating a Gameplan and Using the Internet

One of the best ways to become successful in the business of dental marketing is to develop new ideas, like creating a “gameplan”. What does this idea of gameplan refer to? Well, it refers to developing a gameplan that would help you to double new patients in your dental marketing business. So the more new patients that you have, the more successful you will be in your business. Developing this kind of idea is one way to be on top of the dental marketing area. Then there’s also the Internet. Nowadays, more and more people are using the Internet in their everyday activities. Be it in shopping through e-bay, looking up for prices of cars in automobile sites, or simply logging in to social networking sites, the Internet has been a part of people’s lives already. With these facts in mind, the Internet itself can be considered as a one of the new dental marketing ideas. We can use the power of the Internet as a new strategy to become successful in the field of dental marketing. So you would ask, “How can the Internet help you become successful in dental marketing?” or “What makes it fit to be considered as one of the new ideas for dental marketing?”. This article will also provide you with answers to these questions.

PART I: On Creating A Gameplan…..

So how do you create a gameplan as one of the new dental marketing ideas? The answer to this is that you should come up and set for goals. This could be setting goals for: (1) how many new patients you want; (2) what type of patients you want to attract; (3) how many referrals you want to generate; and (4) how much you expect each patient to be worth.

#1: Setting Goals for How Many New Patients You Want:

In dental marketing, setting goals on how many new patients you would like to have can be one of the very helpful ideas. Set the number of new patients that you would have, let’s say, for a month. Having this number in your mindset can help you target a specific number of patients at a fixed rate in a month (let’s say 3 patients in a month). Then as time passes by, you will be able to add more new patients to those fixed numbers of new patients ( let’s say from the fixed number of 3 patients, you will be able to have 4 to 5 patients in a month, etc.).

#2: Setting Goals for What Type of Patients You Want To Attract:

Determining the type of new patients that you would want to attract can also be helpful in dental marketing. These could vary from patients from different kinds of status and professions (lawyers, accountants, engineers, etc.). Having these ideas would help you in setting up the income that you would like to have in a month; as to how much you would charge for this type of patient, etc. depending on their status and professions.

#3: Setting Goals for How Many Referrals You Want To Generate:

As you will be able to satisfy your new patients with your services, then there would be a very big possibility that the number of patients that you have set for in a month will increase in number.. through their referrals. They would come up with ideas of introducing you to their friends, relatives, etc. Your patient would say, “Hey, I’m very satisfied with the services that my dentist gives me… so maybe I would introduce them to my family and friends!” Through this, you surely be able to be more successful in your dental marketing business!

#4: Setting Goals for How Much You Expect Each Patient To Be Worth:

For this part of the gameplan, you set the price on how much each new patient would be worth, or what the “lifetime value of each new patient is”. Say for example, you would come up with ideas that for your patient who is an accountant you would charge 0, for your patient who is a lawyer you would charge 0, and so on. Having this kind of planning in dental marketing can help you set how much income you would have within a month or a year.

PART II: On Using The Internet….

As one of the new ideas for dental marketing, the Internet is useful due to the following facts:

(1) More and More People Are Going On-line:

As stated earlier, more and more people are using the Internet in their daily activities. Growing numbers of people are searching on-line compared to any other media for their service providers; to get directions to places they want to go, to chat in social media directories, to get in touch with friends and other people through various social networking sites, etc. Now as you build your own website for your dental marketing business, and as more and more people are making use of the Internet, make sure that it would be presented in a way that could increase the traffic of your visitors (which could be your potential patients).

(2) The Power Of Keywords:

Coming up with a new ideas for good key words can help you become successful in dental marketing as well. Use specific keywords (like dental, marketing, or any specific keyword that you can come up with). If done correctly, you can literally dominate your area in the Internet… and you will be able to crush your competitors!

(3) Every Visit Counts:

As one of the best ideas, getting new patients through the Internet in dental marketing is absolutely FREE! The more visitors you have on your site, the higher the ranking of your page is. So, if your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc. for every click. And this means your site will possibly be much more “famous” than any other site in the net. So that’s why every visit counts!

(4) The Best Of Both Worlds:

If you have ideas of getting free (or natural) traffic and get paid traffic as well, then you can enjoy the best of both worlds in the Internet! In dental marketing, the key is that when someone searches for, let’s say, “Your Town Cosmetic Dentist”, you would want to be the one that is displayed all over google or yahoo. Whether your visitors would look up, down, to the left or to the right (where the paid ads are), it doesn’t matter. You want all doors to lead to you!

So keep these goals in mind as you go on with your dental marketing business. Always remember that having a gameplan will always help you to make it to the top of your business! We can also clearly see the importance of the Internet in the business of dental marketing. Having these new ideas for dental marketing will not only give you more and more patients, but lots of income as well as a reward. The more patients that you have, the more rewarding it would be!

You can log on www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

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Dental Marketing Online or Dental Marketing Offline: a Choice for the Dental Marketer

September 2, 2010 By admin

Dental Marketing Online or Dental Marketing Offline: a Choice for the Dental Marketer

 

I’ve been receiving this question from my clients: “What choice would be better? Should I go for dental marketing online, or dental marketing offline?” My answer to this question is both and/or neither. It would be your choice if you go for either online or offline dental marketing. These dental marketing strategies have their own advantages. Be it online or offline dental marketing, you have the choice. In this article I would discuss to you the benefits of such dental marketing strategies.

 

Dental Marketing Online :

 

The way I see it for the next three years, the big possibility is that dental patients would go for dental marketing online, where they will get in touch with their dentists through the Internet. Let’s estimate that to around 80% of the patients reaching and finding their dentists through the World Wide Web. Think about this. If you throw a question to around 100 people, asking them where they would get their directions, research information and choose new service provider, roughly around 80 to 90 of them would say “I just had to google it”. Why? Going online would spare them the time going from one location to another. Let’s say, for example, if a person would like to see the latest version of a certain cellphone. Wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy. This is just like dental marketing online. It would be much easier for dental patients to reach their respective dentists on the Internet. This would save them the time and energy that they would need to go from their home to their dentist’s office. It just takes a click of a button to reach their dentist!

 

 

Dental Marketing Offline :

 

As it is with dental marketing online, dental marketing offline has its advantages as well. The traditional way of reaching people still works for dental marketing. As for my case, I love to go for free standing inserts. It is one of the best, most affordable, cost effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. You can also choose direct mailing. People will always have there mail boxes available, waiting for any mail to come to their residences. There is a diminishing number of people reading the daily newspapers, listening to their radios, and viewing their television sets. But not with direct mailing. People still continue to wait for their messages in their traditional mail boxes, and that will never go away.

 

Conclusion:

 

The advantages of both the dental marketing online and dental marketing offline having been discussed, it still is a matter of personal choice for the dental marketer. You can go online, or go offline. But take into consideration that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. “Test” to find out which one of these strategies works best. You see, dental marketing involves a lot of testing, but it’s still the best way that you can reach your goals of increasing your income rates. Remember, the choice is yours!

Visit our website at www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

How to brush cat teeth and gums in this free feline dental health video. Expert: Dr. Greg McDonald Bio: Dr. Greg McDonald earned his Doctor of Veterinary Medicine degree from Ohio State University in 1979. Filmmaker: Diana Bacon
Video Rating: 4 / 5

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Dental Practices Consultant Gives You the Strategies to Promote Your Business in Latino Cosmetic Dentist Marketing

August 28, 2010 By admin

Dental Practices Consultant Gives You the Strategies to Promote Your Business in Latino Cosmetic Dentist Marketing

In the niche of latino cosmetic dental marketing, you should find helpful strategies on how to promote your business. Promoting your latino cosmetic dental marketing business means getting more cosmetic patients in your side. For this, you need to have an advise from a latino advertising for dental practices consultant as well. In this article, latino advertising for dental practices consultant Ed O’ Keefe would like to teach you the strategies that you can have to become successful in your latino cosmetic dental marketing business. And as a latino advertising for dental practices consultant, he would also advise you to follow these strategies very well.

Strategy 1: Sub-Niche Your Latino Dental Practice

The first strategy that the latino advertising for dental practices consultant would advise you to promote your latino cosmetic dental marketing business is to sub-niche your latino dental practice and start to promote other services. So what does it mean by sub-niching your latino dental practice? In the consultant’s case, they’re promoting an “Invisalign” for patients who needs whiter, stronger teeth. When they come to him he asks them what their ultimate goals are, he has Invisalign as a solution for the patients to help them get the straighter teeth they want. But if they want to get straighter, whiter teeth immediately (and they’re candidates for veneers and any other kinds of services offered), then they can present the whole treatment plan right then and there to the patient. So one of the things that he would like to teach the doctors is to start sub-niching their latino dental practice. Go after your patients with problems and have latino cosmetic dentistry as the solution for them.

Strategy 2: Go For “Lead-Generation Marketing”

The second strategy that the latino advertising for dental practices consultant would advise you to promote your latino cosmetic dental marketing business is to do “lead-generation marketing”. And what he means by this is that you advertise your services. With advertising you actually help people identify you as a good cosmetic dentist by overwhelming them with “before and afters” proof, wherein you can educate them through DVD’s, powerpoints, and also online. As the future of dental practice, you have the options of educating your patients through seminars, local workshops, or you can educate them on-line.

Strategy 3: Open The “Floodgates” To Your Patients

The third strategy that the latino advertising for dental practices consultant would advise you to promote your latino cosmetic dental marketing is to open the floodgates to your patients. A lot of doctors, with their associates, open the floodgates to their new patients and they just get the patients coming in. Then 1 out of 10, or 2 out of 10 patients that came in are going to want latino cosmetic dentistry or more of high-end restorative dentistry. And if you’re the boss and you won the whole latino dental practice, you can be the one who gets that patient.

So these are the ways that the latino advertising for dental practices consultant would advise you to promote your latino cosmetic dental marketing business. Remember, sub-niche your practice, then go for lead generation marketing through advertising, and then open the floodgates to your new patients. Following these strategies will help you gain more new patients, and be successful in your latino cosmetic dental marketing business!

Log on to www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

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It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

August 25, 2010 By admin

It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

As someone who enjoys reading and writing, I don’t always identify with this “quick fix” mindset so common to the online audience. But as an online marketer, I’ve seen the effectiveness of concise communications, especially with Web 2.0 Internet marketing. Search engine results (SEO), Blogging, Video, Press Releases, article writing with “Read more” links-all of these things are important to the online experience and they all share the same common element; relaying information that users can either ignore, or choose to explore further.
Today’s audience has grown accustomed to a world in which everything is faster, smaller, and to-the-point. What used to be a giant stack of CD cases is now contained in an iPod that fits in your pocket. A phone call to see how a friend is doing has become a 5-second check of their status on social media sites like Facebook. Kentucky Fried Chicken has become KFC, because who has time for 6 syllables when 3 will do just fine?
Can you adequately deliver your personalized orthodontic marketing message using all the social networks?
As you know, I am a BIG proponent of Internet marketing and social networking. When determining what social networks work best with your personalized Internet marketing campaign, it is important to consider the amount of time you will be spending promoting the marketing strategy vs your return on invested time and effort. Your valuable time and thought process is most valuable your Website,SEO. creating blog posts, writing an ezine articles like this one, and spending time learning what you need to know to market your practice correctly with Web 2.0 marketing tactics on the Internet…
As a professional practice, your #1 marketing goal on the Internet is page one…#1 organic page ranking on Google with your patient demographic keywords and then…making sure you keep it there.
Spend time implementing Internet marketing practices you know work and you can manage correctly on a daily basis. It’s OK to say no to new Internet marketing tactics which eat up valuable time and effort with little noticable return on investment in new patient referrals.
As an SEO-coaching-ser ices website expert, Mary Kay Miller evaluates professional practice websites for their ability to attract new patients in their demographic on Google Local. Most doctors have no experience in Internet marketing; let alone how to correctly optimize a website with keyword specific coding. Most are missing out on a goldmine of new patient opportunities available on the Internet. Don’t be fooled… just because your website was created by a professional website designer, doesn’t mean it is keyword optimized correctly on the search engines.Armed with the latest SEO and Web 2.0 strategies.

Mary Kay Miller will evaluate your website for correct SEO keyword optimization, train you via online webinar to bring you up to speed on SEO tactics, and provide recommended coding to improve SEO-coaching-services
to be submitted to your webmaster. For a free 30 minute consultation, contact marykay@orthopreneur.com or call Toll Free 877-295-5611.You may also download her free Test on how to determine if your website is optimized correctly in your area along with her 90 page e-Guide “Marketing Your Practice Through Different Eyes” How To Recession Proof Your Practice To Increase Referrals and New Patient Starts. It is available on her Website,SEO http://www.orthopreneur.com Just fill in your name and email address to download the pdf.

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It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

August 23, 2010 By admin

It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

I know this subject is scary and most of you don’t even want to think about producing video as part of your Internet marketing program. It’s too expensive … It takes too much time … I don’t know where to start! If you don’t, you are missing out on a huge window of opportunity which will impact the bottom line of your practice today and its future in years to come.
Online video viewership set a new record in December 2008 with a 13 per cent increase over the previous month, according to a report released from the comScore.com Video Metrix Service. For the first time, more than 14.3 billion videos were watched in December by U.S. Internet users. As you might expect, Google Sites (which includes YouTube) led the growth charge, accounting for 49 per cent of the incremental gain in overall videos viewed versus the previous month. In December, almost 100 million viewers watched almost 6 billion videos on YouTube alone.
Having your video rank on page one of Google is Dental Website Marketing .Mecca. Viewers can’t resist clicking on a video when searching for products or services online. Once your video link reaches page one … you are golden. Viewers click and it keeps playing and playing, just like the energizer bunny, 24/7, whether you are working, sleeping, eating, playing golf, or enjoying your family. There is no better return on investment today than video marketing.
Why is video so powerful? 1. Video is the #1 marketing tool available to deliver your personalized marketing message, exactly the way you want it, at precisely the moment a prospective new patient is looking for your services on the Internet.
2. It engages the senses and creates emotion. Viewers can hear and see who you are and what you are all about. This is difficult to accomplish with the written word on a website.
3. Statistics show that video marketing on a website increases consumer interest by more than 100%, resulting in a call to action for products or services. (contact your office for an exam)
4. It is less expensive to produce video than TV and radio commercials. Plus, once your video is created and uploaded to the Internet, it is “evergreen”; visible for everyone to see until you take it down… or not.
5. Video is the #1 preferred form of communication in today’s tech savvy society. What would you prefer to do… watch a video on a subject of interest or read website copy? There is no contest.
Speed to Market wins the race … The window of opportunity to be the first in your area to add video to your Web site is short. Don’t be a “me too” practice. Lead the way in an economy that cries out for something different to stand out in the crowd. If your marketing budget doesn’t allow for custom video right now, an inexpensive but powerful alternative is http://www.marketingwithlivevideo.com. Hire an Internet actor to deliver your marketing message for you.
One way or another, video is the key to a successful Orthodontic Internet marketing Tactics. . Venture outside your comfort zone and deliver your own PR message to consumers in your demographic. Do it today to improve the health of your practice or die.

Mary Kay Miller will evaluate your website for correct SEO keyword optimization, train you via online webinar to bring you up to speed on SEO tactics, and provide recommended coding to improve SEO-coaching-services
to be submitted to your webmaster. For a free 30 minute consultation, contact marykay@orthopreneur.com or call Toll Free 877-295-5611.
You may also download her free Test on how to determine if your website is optimized correctly in your area along with her 90 page e-Guide “Marketing Your Practice Through Different Eyes” How To Recession Proof Your Practice To Increase Referrals and New Patient Starts. It is available on her Website,SEO http://www.orthopreneur.com Just fill in your name and email address to download the pdf.

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It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

August 22, 2010 By admin
orthodontics
by cw

It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

As someone who enjoys reading and writing, I don’t always identify with this “quick fix” mindset so common to the online audience. But as an online marketer, I’ve seen the effectiveness of concise communications, especially with Web 2.0 Internet marketing. Search engine results (SEO), Blogging, Video, Press Releases, article writing with “Read more” links-all of these things are important to the online experience and they all share the same common element; relaying information that users can either ignore, or choose to explore further.
Today’s audience has grown accustomed to a world in which everything is faster, smaller, and to-the-point. What used to be a giant stack of CD cases is now contained in an iPod that fits in your pocket. A phone call to see how a friend is doing has become a 5-second check of their status on social media sites like Facebook. Kentucky Fried Chicken has become KFC, because who has time for 6 syllables when 3 will do just fine?
Can you adequately deliver your personalized orthodontic marketing message using all the social networks?
As you know, I am a BIG proponent of Internet marketing and social networking. When determining what social networks work best with your personalized Internet marketing campaign, it is important to consider the amount of time you will be spending promoting the marketing strategy vs your return on invested time and effort. Your valuable time and thought process is most valuable your Website,SEO. creating blog posts, writing an ezine articles like this one, and spending time learning what you need to know to market your practice correctly with Web 2.0 marketing tactics on the Internet…
As a professional practice, your #1 marketing goal on the Internet is page one…#1 organic page ranking on Google with your patient demographic keywords and then…making sure you keep it there.
Spend time implementing Internet marketing practices you know work and you can manage correctly on a daily basis. It’s OK to say no to new Internet marketing tactics which eat up valuable time and effort with little noticable return on investment in new patient referrals.
As an SEO-coaching-serv ices website expert, Mary Kay Miller evaluates professional practice websites for their ability to attract new patients in their demographic on Google Local. Most doctors have no experience in Internet marketing; let alone how to correctly optimize a website with keyword specific coding. Most are missing out on a goldmine of new patient opportunities available on the Internet. Don’t be fooled… just because your website was created by a professional website designer, doesn’t mean it is keyword optimized correctly on the search engines.Armed with the latest SEO and Web 2.0 strategies.

Mary Kay Miller will evaluate your website for correct SEO keyword optimization, train you via online webinar to bring you up to speed on SEO tactics, and provide recommended coding to improve SEO-coaching-services
to be submitted to your webmaster. For a free 30 minute consultation, contact marykay@orthopreneur.com or call Toll Free 877-295-5611.
You may also download her free Test on how to determine if your website is optimized correctly in your area along with her 90 page e-Guide “Marketing Your Practice Through Different Eyes” How To Recession Proof Your Practice To Increase Referrals and New Patient Starts. It is available on her Website,SEO http://www.orthopreneur.com Just fill in your name and email address to download the pdf.

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7 Promotional Orthodontic Marketing Picks For Busy Patients on the Go

August 21, 2010 By admin

7 Promotional Orthodontic Marketing Picks For Busy Patients on the Go

There are some traditional marketing strategies of old which will never die. Free promotional items, which fill a need or create excitement, in the eyes of patients, is one of them. Potential patients are more appreciative of the free items received during a new patient exam than colorful printed information and orthodontic marketing materials. The print materials eventually end up in the trash after consumers have read them, while promotional items are a constant reminder that elicits brand recall over a much longer period of time. For existing patients, promotional items are a constant reminder of your community presence. It also encourages conversation of treatment services from satisfied customers.
An innate natural tendency of humans is to reciprocate acts of generosity. Supplying patients with promotional items they can display in public on a daily or regular basis encourages interaction and word of mouth referrals, especially when branded with your logo, name, and contact information. Friends and family members are more inclined to contact a treatment provider whose name they have heard or seen before from someone they trust, rather than printed newspaper ads, phone books, or expensive TV promotions.
Consider using promotional items which are easily portable and allows the recipient to market your services while they are one the go. When implementing a promotional program, taking the time to research or consider how branded items expose your name to the public is the difference between an ordinary marketing promotion or remarkable one that builds referrals. There is no additional expense involved on your part, only the time and effort to ensure your choice of promotional items maximizes your company name and logo to its highest potential. Any environmentally safe product is a sure bet.
Listed are a few examples of seven promotional picks for patients on the go:
•A coffee mug usually remains home while a travel mug for both hot and cold beverages is taken to work or school and displayed on a desk or counter for all to see, comment, and express opinions
•Water bottles go anywhere and work for all ages. Paper is out, non-toxic plastic is in… •A t-shirt that prominently displays your name or logo in public affords a much better ROI than a t-shirt with muted colors where your brand is not readily displayed, even if a more trendy style
•Choosing a functional pen that is ergonomically comfortable and looks good with your printed name and contact information is more likely to remain in a purse or pocket. It can be easily found and offers contact information quickly rather than looking for a phone book, PDA, or business card.
•A travel size umbrella is easily stored in a car, purse, or backpack on a rainy day
•A sturdy canvas bag prominently displays your name and logo at school, sporting events and in the work place
•Book covers are always a hit students and mandatory is many areas. The more colorful and unique the design the better
The use of the promotional products should always be used to improve the customers’ perception of the practice and how it treats its patients. Not only will you be seen as generous, thoughtful and kind, but also appreciated for the perceived value of importance you place on your patients.
Presentation today is everything… especially during tough economic times. Maximize your investment and choose your promotions wisely when dealing with the public and promoting your practice.

Mary Kay Miller is founder and CEO of Orthopreneur™ Marketing Solutions. offer a free online consultation After 30+ years as a business and marketing coordinator for professional practices, Mary Kay has narrowed her marketing expertise to Internet web 2.0 marketing, SEO (search engine optimization) and the creation of marketing systems to save teams valuable time and effort. In order to take your practice to the next level in today’s tech savvy society, a new marketing mindset is required to communicate with their distracted, skeptical, and ADHD life styles.
Her book “Marketing Your Practice Through Different Eyes” was released in May 2008 and is a FREE 100 page ebook available on her website http://www.orthopreneur.com . It is the first multi-media ebook of its kind in dentistry and the first book ever written on orthodontic marketing for both doctors and team members. It enables doctors and staff to understand and experience for themselves… how the Internet and web 2.0 marketing engages and grabs the attention of today’s consumer.
There is a new window of opportunity available to marketing savvy practices willing to venture outside their comfort zones and take advantage of online marketing to increase new patient referrals and build their practice for the future. With the latest in online training tools, Mary Kay has the ability to coach practices one on one, world wide, via the Internet and allow 24/7 access to recorded sessions for future reference. Contact for more information; marykay@orthopreneur.com

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It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

August 21, 2010 By admin

It’s OK to Say NO to Some New Orthodontic Internet Marketing Tactics

As someone who enjoys reading and writing, I don’t always identify with this “quick fix” mindset so common to the online audience. But as an online marketer, I’ve seen the effectiveness of concise communications, especially with Web 2.0 Internet marketing. Search engine results (SEO), Blogging, Video, Press Releases, article writing with “Read more” links-all of these things are important to the online experience and they all share the same common element; relaying information that users can either ignore, or choose to explore further.
Today’s audience has grown accustomed to a world in which everything is faster, smaller, and to-the-point. What used to be a giant stack of CD cases is now contained in an iPod that fits in your pocket. A phone call to see how a friend is doing has become a 5-second check of their status on social media sites like Facebook. Kentucky Fried Chicken has become KFC, because who has time for 6 syllables when 3 will do just fine?
Can you adequately deliver your personalized orthodontic marketing message using all the social networks?
As you know, I am a BIG proponent of Internet marketing and social networking. When determining what social networks work best with your personalized Internet marketing campaign, it is important to consider the amount of time you will be spending promoting the marketing strategy vs your return on invested time and effort. Your valuable time and thought process is most valuable your Website,SEO. creating blog posts, writing an ezine articles like this one, and spending time learning what you need to know to market your practice correctly with Web 2.0 marketing tactics on the Internet…
As a professional practice, your #1 marketing goal on the Internet is page one…#1 organic page ranking on Google with your patient demographic keywords and then…making sure you keep it there.
Spend time implementing Internet marketing practices you know work and you can manage correctly on a daily basis. It’s OK to say no to new Internet marketing tactics which eat up valuable time and effort with little noticable return on investment in new patient referrals.
As an SEO-coaching-ser ices website expert, Mary Kay Miller evaluates professional practice websites for their ability to attract new patients in their demographic on Google Local. Most doctors have no experience in Internet marketing; let alone how to correctly optimize a website with keyword specific coding. Most are missing out on a goldmine of new patient opportunities available on the Internet. Don’t be fooled… just because your website was created by a professional website designer, doesn’t mean it is keyword optimized correctly on the search engines.Armed with the latest SEO and Web 2.0 strategies.

We are pleased to provide you with this helpful orthodontic information. Orthodontist Dr. David Amram of Coolsmiles offer traditional braces Medford NY, Invisalign clear braces, and the finest state-of-the-art orthodontic care available in the Long Island area for you and your family. For more information, please visit our website at http://www.coolsmiles.com or contact our office to schedule a free consultation at either of our two locations in Port Jefferson, NY or Medford, NY. 1-631-289-0909

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7 Promotional Orthodontic Marketing Picks For Busy Patients on the Go

August 21, 2010 By admin

7 Promotional Orthodontic Marketing Picks For Busy Patients on the Go

There are some traditional marketing strategies of old which will never die. Free promotional items, which fill a need or create excitement, in the eyes of patients, is one of them. Potential patients are more appreciative of the free items received during a new patient exam than colorful printed information and orthodontic marketing materials. The print materials eventually end up in the trash after consumers have read them, while promotional items are a constant reminder that elicits brand recall over a much longer period of time. For existing patients, promotional items are a constant reminder of your community presence. It also encourages conversation of treatment services from satisfied customers.
An innate natural tendency of humans is to reciprocate acts of generosity. Supplying patients with promotional items they can display in public on a daily or regular basis encourages interaction and word of mouth referrals, especially when branded with your logo, name, and contact information. Friends and family members are more inclined to contact a treatment provider whose name they have heard or seen before from someone they trust, rather than printed newspaper ads, phone books, or expensive TV promotions.
Consider using promotional items which are easily portable and allows the recipient to market your services while they are one the go. When implementing a promotional program, taking the time to research or consider how branded items expose your name to the public is the difference between an ordinary marketing promotion or remarkable one that builds referrals. There is no additional expense involved on your part, only the time and effort to ensure your choice of promotional items maximizes your company name and logo to its highest potential. Any environmentally safe product is a sure bet.
Listed are a few examples of seven promotional picks for patients on the go:
•A coffee mug usually remains home while a travel mug for both hot and cold beverages is taken to work or school and displayed on a desk or counter for all to see, comment, and express opinions
•Water bottles go anywhere and work for all ages. Paper is out, non-toxic plastic is in… •A t-shirt that prominently displays your name or logo in public affords a much better ROI than a t-shirt with muted colors where your brand is not readily displayed, even if a more trendy style
•Choosing a functional pen that is ergonomically comfortable and looks good with your printed name and contact information is more likely to remain in a purse or pocket. It can be easily found and offers contact information quickly rather than looking for a phone book, PDA, or business card.
•A travel size umbrella is easily stored in a car, purse, or backpack on a rainy day
•A sturdy canvas bag prominently displays your name and logo at school, sporting events and in the work place
•Book covers are always a hit students and mandatory is many areas. The more colorful and unique the design the better
The use of the promotional products should always be used to improve the customers’ perception of the practice and how it treats its patients. Not only will you be seen as generous, thoughtful and kind, but also appreciated for the perceived value of importance you place on your patients.
Presentation today is everything… especially during tough economic times. Maximize your investment and choose your promotions wisely when dealing with the public and promoting your practice.

Mary Kay Miller is founder and CEO of Orthopreneur™ Marketing Solutions. offer a free online consultation After 30+ years as a business and marketing coordinator for professional practices, Mary Kay has narrowed her marketing expertise to Internet web 2.0 marketing, SEO (search engine optimization) and the creation of marketing systems to save teams valuable time and effort. In order to take your practice to the next level in today’s tech savvy society, a new marketing mindset is required to communicate with their distracted, skeptical, and ADHD life styles.
Her book “Marketing Your Practice Through Different Eyes” was released in May 2008 and is a FREE 100 page ebook available on her website http://www.orthopreneur.com . It is the first multi-media ebook of its kind in dentistry and the first book ever written on orthodontic marketing for both doctors and team members. It enables doctors and staff to understand and experience for themselves… how the Internet and web 2.0 marketing engages and grabs the attention of today’s consumer.
There is a new window of opportunity available to marketing savvy practices willing to venture outside their comfort zones and take advantage of online marketing to increase new patient referrals and build their practice for the future. With the latest in online training tools, Mary Kay has the ability to coach practices one on one, world wide, via the Internet and allow 24/7 access to recorded sessions for future reference. Contact for more information; marykay@orthopreneur.com

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